As competition grows in the business world day by day, companies strive to make every decision more accurately, more intelligently, and more strategically. This need has brought one specific field into the spotlight: Data Analytics.

But what exactly is Data Analytics, and why is it one of today’s fastest-growing global trends?

In this article, we will explain the essence and importance of data analytics for beginners and for anyone considering a career change.

What Is Data Analytics?

Simply put, Data Analytics is the process of collecting, cleaning, analyzing data, and making decisions based on insights.

Data analysts work with information from multiple sources—sales data, customer behavior, social media, finance, website analytics, etc.—and:

• Identify patterns and trends
• Detect problems
• Make predictions
• Provide business-oriented recommendations

At the core of this field lie logical thinking, statistical reasoning, and technical skills.

Main Stages of Data Analytics

A complete data analytics process usually includes four steps:

1. Data Collection

From CRM systems, sales reports, Excel files, sensors, internal platforms, website analytics, and more.

2. Data Cleaning

The MOST important stage.

Here, incorrect, incomplete, inconsistent, or duplicated data is corrected and prepared for analysis.

3. Analysis and Visualization

Using tools like Python, SQL, Excel, Power BI, Tableau, and others to explore datasets and create visual insights.

4. Presenting Results

The analyst presents clear, meaningful, and business-focused recommendations to management.

Why Is There So Much DEMAND for Data Analytics?

The reason is simple: data is now the world’s most valuable resource.

1. Companies cannot make decisions without data

Businesses no longer rely on intuition—they move based on data-driven reports.

When launching a campaign, they ask:

• Which customer buys more?
• How profitable is each product?
• What will next month’s sales look like?

All these answers come from data analytics.

2. Demand for data analysts is growing rapidly

On LinkedIn, Indeed, and other job platforms, Data Analyst roles have remained among the TOP 10 most in-demand jobs for years.

Why?

• Digital transformation
• Growth of e-commerce
• Rise of AI and automation
• Increased business competition

There is a strong demand for data analysts worldwide—including in Azerbaijan.

3. High salaries and wide career opportunities

Data analysts are needed across every industry, including:

• Banking
• Marketing & Sales
• Insurance
• IT
• Healthcare
• Logistics
• E-commerce

This makes data analytics a “universal profession.”

4. Companies want efficiency

Data analytics helps businesses:

• Reduce costs
• Increase profits
• Improve customer satisfaction
• Minimize risks

This makes the analyst one of the most strategic roles in any organization.

Who Can Start a Career in Data Analytics?

You DON’T need to be a programmer to enter this field.

If you have:

• Logical thinking
• Analytical mindset
• Basic Excel skills
• Problem-solving attitude
• Attention to detail

—you’re already ahead.

Technical tools (Python, SQL, Power BI, statistics, etc.) can be learned from scratch.

Conclusion

Data Analytics is one of today’s and the future’s most valuable professions. As the world becomes more digital, data grows, and competition increases, the demand for analysts will continue to rise.

If you’re thinking of transitioning into this field, you’re at the right time and on the right path. With real projects and structured learning, JET Academy provides everything needed to start a professional journey in Data Analytics. Check our Data Analytics course below:

https://jetacademy.az/en/course/data-analitika-kursu